GAUGHAN SOUTH LLC dba SOUTH POINT HOTEL AND CASINO
PRIVACY POLICY

Gaughan South LLC dba South Point Hotel and Casino ("South Point Hotel and Casino") is located at 9777 Las Vegas Boulevard South, Las Vegas, NV 89183. The property is owned and operated by Michael Gaughan, a longtime leader in the Las Vegas casino industry.

If you have any questions regarding this Privacy Policy, please contact us at the address above or at privacy@southpointcasino.com. South Point Hotel and Casino respects the privacy of every individual who visits our website or responds to our interactive advertisements. 

I. APPLICATION OF THIS PRIVACY POLICY

This Privacy Policy applies to the South Point Hotel and Casino and all web sites owned or operated by South Point Hotel and Casino, including, but not limited to, the web sites for: (1) South Point Hotel and Casino (www.southpointcasino.com); (2) Spa Costa del Sur (www.spacostadelsur.com); (3) The Club (www.theclubatsouthpoint.com); (4) South Point Cutting Event (www.southpointcutting.com); (5) South Sales web site at (www.southpointmeetings.com); 6) South Point Equestrian and Events Center at (www.southpointeventscenter.com); 7) Vegas Cowboy Central at (www.vegascowboycentral.com); 8)  NV Sports Books (www.nvsportsbooks.com) (hereinafter "South Point Hotel and Casino Web Sites") South Point Hotel and Casino web sites may be accessed through domain names in addition to the domain names listed above. This Privacy Policy does not apply to information collected by South Point Hotel and Casino by means other than through the South Point Hotel and Casino web sites other than as noted herein.

Certain transactions and services offered while visiting South Point Hotel and Casino web sites may be processed or provided by other entities under contract with South Point Hotel and Casino, even though it appears that you may not have left the South Point Hotel and Casino web site. The other entities that process transactions or provide services through South Point Hotel and Casino web sites include, but are not limited to: (1) Synxis.com (hotel reservations); (2) TicketReturn.com (show & event tickets); (3) OpenTable.com (restaurant reservations) (collectively, "other entities").

This Privacy Policy does not apply to information collected by other entities; except that South Point Hotel and Casino will treat information it receives about you from other entities under the terms of this Privacy Policy. 

II. INFORMATION WE COLLECT ABOUT YOU

A. Personal Information
"Personal Information" is information through which you can be identified. We collect Personal Information that you provide voluntarily at South Point Hotel and Casino Web Sites and at the South Point Hotel and Casino. We also collect Personal Information that you provide voluntarily by e-mail, postal mail, telephone, and other means. Personal Information that we may collect through South Point Hotel and Casino web sites includes your name, date of birth, postal address, e-mail address, telephone number, fax number, gender, credit card information and your purchase and reservation information. In addition to the Personal Information listed above, Personal Information that we may collect at the South Point Hotel and Casino includes driver's license number and state, social security number, passport information and naturalization information. When you complete a check cashing application, front money account application, marker play application and other similar applications at the South Point Hotel and Casino, we may also collect the name of your firm, your firm's address and telephone number, your position with the firm, and banking information (including the name and address of your primary and secondary banks along with your account numbers). Some Personal Information described above is considered "Confidential Personal Information." Confidential Personal Information includes your name associated with one or more of the following: date of birth, credit card information, driver's license number, state ID card, social security number, passport information and naturalization information.

We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources, including (1) e-mail address or postal address append services; (2) credit card verification and credit services; and/or (3) other resorts, casinos, or properties that are affiliated with the South Point Hotel and Casino. 

B. Non-Personal Information
"Non-Personal Information" is information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or client software may transmit certain information to the servers that host the web sites you visit. The information may include the unique number assigned to your server or Internet connection, your geographic location, and your movement within and interaction with the South Point Hotel and Casino Web Sites, including what pages you look at and what information you download. When you visit South Point Hotel and Casino Web Sites, our servers collect such Non-Personal Information. We use this Non-Personal Information for a variety of purposes including to generate aggregate statistics about visitors to the South Point Hotel and Casino Web Sites. In situations where it is possible to do so, Non-Personal Information may be linked to Personal Information. 

C. Information Collected Utilizing Cookie Technology
South Point Hotel and Casino Web Sites utilize a website technology known as "cookies." A cookie is a small file that contains information sent by a web site that is saved on your hard drive by your computer's browser. Cookies store information that a web site may need to personalize your experience and to gather web site statistical data, such as which web pages you visit, what material you download, your Internet provider's domain name and country, and the addresses of web sites you visited immediately before and after visiting a particular web site. South Point Hotel and Casino Web Sites use cookies to collect and store your preferences for viewing the South Point Hotel and Casino Web Sites. The cookie information may also be used to detect and resolve web site problems and to assist with customer support concerns. 

In addition, South Point Hotel and Casino Web Sites utilize cookies to provide a unique identifier to your computer. This helps us to generate statistics regarding usage of South Point Hotel and Casino Web Sites, such as the percentage of repeat visitors. In situations where South Point Hotel and Casino has Personal Information, the unique identifiers may be matched with Personal Information. In addition, when you book a reservation online to stay at the South Point Hotel and Casino, the reservation or confirmation number may be stored in a cookie on our computer and in an order file generated by third party vendors that assist in processing and fulfillment of South Point Hotel and Casino reservations.

Furthermore, South Point Hotel and Casino Web Sites utilize cookies to re-target guests who visits our Web Sites (or other online interactions) with additional South Point Hotel and Casino ads while you view other web sites. To browse the Internet and South Point Hotel and Casino Web Sites without using cookies, you can configure your browser to reject all cookies or to notify you when each cookie is offered so that you can accept or reject each cookie. However, if you reject all cookies, you may not be able to conduct some transactions or use some services on South Point Hotel and Casino Web Sites. 

D. Information Collected From Partners
We may obtain personal information from carefully selected business partners and other entities that direct you to, or are located at, South Point Hotel and Casino Web Sites (collectively, "Partners"). We may use Personal Information obtained from our Partners in accordance with the terms of this Privacy Policy. We generally have no control over how our Partners use Personal Information they collect from or about you. Therefore, if you provide Personal Information, including Confidential Personal Information, to our Partners, we encourage you to consult our Partners' privacy policies for more information about their privacy protection practices.

E. Information Collected by Other Third Parties
Certain transactions and services offered while visiting South Point Hotel and Casino Web Sites may be processed or provided by third parties under contract with us for fulfillment and other purposes. When your personal information is submitted to these other entities, we require those other entities to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided.

III. HOW WE USE THE INFORMATION WE COLLECT

A. Uses by SOUTH POINT HOTEL AND CASINO

1. Use for Marketing Purposes
We may use Personal Information and Non-Personal Information for our own marketing purposes, including notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text messaging, and other means. We will not permit Confidential Personal Information to be used for marketing purposes. If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us (see Section V below). 

2. Use for Non-Marketing Purposes
We may use Personal Information, including Confidential Personal Information, and Non-Personal Information for purposes unrelated to marketing, including:
(1) responding to your inquiries, complaints and other communications; 
(2) processing and fulfilling reservations and/or purchases and making a record of such reservations and purchases; 
(3) contacting you for confirmation or customer service after reservations and purchases are made or after you sign up for or participate in certain activities; 
(4) for statistical or demographic analysis; 
(5) for tracking reservations and corresponding hotel stays generated through our affiliate program and calculating and/or auditing commissions that may be paid in relation to a hotel stay; 
(6) to help improve South Point Hotel and Casino Web Sites and services; and 
(7) to customize your experience at South Point Hotel and Casino Web Sites. Opting-out of the use of your Personal Information for marketing purposes will not prevent your Personal Information, including Confidential Personal Information, from being used for non-marketing purposes.

B. Sharing With Partners and Other Third Parties for Non-Marketing Purposes 

Although you may request to opt-out of sharing Personal Information for marketing purposes, we reserve the right to disclose Personal Information, including Confidential Personal Information, to our Partners and other third parties for the following purposes:

(1) if you enroll in the program we offer under Nevada Gaming Commission Regulation 5.170; 
(2) for non-marketing purposes, including reservation or purchase fulfillment; 
(3) in the event of a transfer to a third party of all or substantially all of the assets of the South Point Hotel and Casino and/or any South Point Hotel and Casino Web Site; 
(4) to comply with a court order, subpoena, search warrant or other valid legal process; 
(5) to comply with legal, regulatory or administrative requirements of any governmental authorities; 
(6) to protect and defend South Point Hotel and Casino, its subsidiaries and affiliates, and all of their officers, directors, employees, attorneys and agents in connection with any legal action, claim or dispute; 
(7) to satisfy any contractual obligation to indemnify its contractors, Partners or other third parties in connection with any legal action, claim or dispute; 
(8) to enforce the Terms of Use of South Point Hotel and Casino Web Sites; 
(9) to prevent imminent physical harm or threats to public safety; 
(10) to third party vendors that South Point Hotel and Casino may use to perform functions on behalf of the South Point Hotel and Casino, such as companies that process credit card transactions; 
(11) to prevent fraud; and 
(12) to engage in debt collection. When we provide Personal Information to our Partners and other third parties for such purposes, we require those Partners and third parties to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided. 

IV. CHOICE REGARDING PROVIDING INFORMATION

General information is collected whenever you browse the South Point Hotel and Casino web sites. The South Point Hotel and Casino web sites do not provide any means for opting out of providing general information when you browse its web sites. An example of general information would be noting the domain name of the web site from which you linked to our site or advertisement.

You can browse the South Point Hotel and Casino web sites without providing any personal information. However, providing personal information is required to use some of the services offered through the web sites, including, but not limited to, making hotel reservations, making purchases, requesting information and participating in sweepstakes.

V. CHANGING PERSONAL INFORMATION OR OPTING OUT


How to Change Personal Information or Opt-Out 

If you wish to change your contact information or opt-out of receiving solicitations from us, you can record your preferences by sending an e-mail to southpoint@southpointcasino.com. To opt-out, you can also call (702) 797-8280, or write to: 
South Point Hotel and Casino 
Legal Department 
9777 Las Vegas Boulevard South 
Las Vegas, Nevada 89183 

VII. SECURITY

Non-Personal Information and Personal Information, including Confidential Personal Information, collected by the South Point Hotel and Casino web sites and the South Point Hotel and Casino is stored on secure servers. The secure servers are protected by firewalls and a multitude of other industry standard security measures. These security measures are instituted to ensure the protection of these secure servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach. 

Our staff is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a consumer may utilize to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of your information before we receive it.

As a standard security practice, we will take reasonable steps, which are standard in the industry to ensure that the communication methods used to support the South Point Hotel and Casino do not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using the South Point Hotel and Casino Web Site, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods. 

VIII. AGE RESTRICTIONS AND THE CHILDREN'S ONLINE PRIVACY PROECTION ACT

Pursuant to law, persons under the age of twenty-one (21) are not permitted to gamble in casinos and are not permitted to loiter in the gaming areas at the South Point Hotel and Casino. Similarly, South Point Hotel and Casino web sites are general audience sites intended for persons over the age of 21. In accordance with the Children's Online Privacy Act, persons younger than 21 years of age are not allowed to use our site, accept offers, or win contests, and we do not knowingly collect information from such persons. If the parent or guardian of a person under 21 believes that the person has provided us with Personal Information, the parent or guardian of that person should contact us at privacy@southpointcasino.com and request that such Personal Information be deleted from our files. If a person under the age of 18 submits Personal Information, we delete the information as soon as we discover the source of the submission, and we do not use the information for any purpose.

IX. CHANGES

This Revised Privacy Policy was posted on August 7, 2013. South Point Hotel and Casino reserves the right to change, modify or amend this Privacy Policy at any time without notice. When the Privacy Policy is changed, modified and/or amended, the revised Privacy Policy will be posted on the South Point Hotel and Casino web sites and will be available at the South Point Hotel and Casino. Any revised Privacy Policy will only apply prospectively to personal information collected or modified after the effective date of the revised policy. Customers are responsible for periodically checking the Privacy Policy posted on the South Point Hotel and Casino web sites for changes. If you have any questions regarding this Privacy Policy, please contact us at privacy@southpointcasino.com.